Paid Search Campaigns
Paid search campaign give you more freedom to target any keyword (both latent and expressed) related to your business. Though PPC campaigns offer quicker returns than organic search optimization, it is very important to understand the business goals and target user behavior for a successful paid search campaign. Our typical paid search campaign include:

Keyword Research
In our keyword research, we work on learning business objectives of the client and search behaviour of the target audience. We analyze latent and expressed keywords for the client services or products which would resonate most with the user. The number of the keywords and the cost per click (CPC) rate for those keywords will affect the campaign budget proportionally.

Budget Estimation
Finding the CPC (maximum) rate and number of search queries for every keyword in the campaign. This will help 2by2vision to determine the monthly budget for the paid search campaign. The budget can either be setup by the client (Fixed budget) or can be proposed by 2by2vision depending upon the campaign objectives of the client

Account setup
Once the budget is specified or allocated, then all the keywords have to be setup in the overture/Google PPC account. This is a time consuming part of the project because each keyword needs to be setup with a customized and relevant Title and description. It is always recommended to specify different and more relevant “title” and “description” for each keyword because customized title and description always lead to more “Click Through Ratio" than generic title and description for all the keywords in the campaign. Careful submission of the keywords on overture increases the chances of the listings getting approved instantly.

ROI Reporting:
Once the PPC accounts are setup with the major search engines, it is very important to evaluate the success of the campaign. The success is measured in terms of "Return On Investment (ROI)". 2by2vision will provide extensive ROI reports on the paid campaigns.