Search Engine Marketing
Every day millions of users perform their search for services and products on their favorite search engine. Effective online strategy would be to grab them at the point of entry, that is, search engines. Search engine marketing has become a vital part of online marketing strategy.

When one talks about search engine marketing, it is important to understand the user behavior when they perform search and how they respond to the search results. Some searchers prefer organic search results (Survey done by Enquiro in April 2004 revealed that 66.3% of search engine users say that they click on organic listings in the search engine result pages (SERPs) before clicking to sponsored link) while others are more biased towards paid search listings. Neglecting any of these means neglecting either almost 70 percent (organic search clicks) or 30 percent (paid search clicks). Very few search engine marketing companies understand this and tend to work towards their own views than client needs.

Search - Beyond ROI
Brand awareness - Search engine marketing has gone through such a phenomenal growth that is becoming more than hard sell strategy. It's also being considered as a vehicle to raise brand awareness. On average, surveyed respondents were 27 percent more likely to name a specific brand if it was in the top spot on the search results page, according to the study by the Interactive Advertising Bureau (IAB) and Nielsen//NetRatings.

How can we help?
2by2vision is one of a few search engine marketing firms that work on the true integration of both paid and organic search campaigns. Enquiro research concluded that websites with both organic and paid listings on SERPs had 3 times more chances of getting click. 2by2vision will work on formulating a strategy that will make your organic and paid search results compliment each other for maximum visibilty on search engines.

Click here to learn more about our SEO Process and Paid Search Process